October 17,2002, Louisville, Ky- Brown- Forman Corporation and Shuckman's Fish Co. and Smokery announced today that Woodford Reserve Distiller's Select Bourbon has been named the "Official Bourbon" of Shuckman's.
"This is a wonderful marriage of two great Kentucky products," said Wayne Rose, Woodford Reserve National Brand Manager. " Kentucky's world famous whiskey and the worlds best smoked fish together create one great product-Shuckman's smoked fish."
Woodford Reserve is quickly becoming known in gourmet cooking circles as not only good to drink but also a great spirit to cook with. Among those who have discovered the bourbon's outstanding cooking qualities are celebrity chef Wolfgang Puck,Jim Gerhardt of The Oakroom in Louisville, and Gale Gand and Rick Tramonto of Tru in Chicago.
"What an exciting way to promote Kentucky products worldwide," said Lewis Shuckman, President of Shuckman's Fish Co. and Smokery. "We are excited and proud to partner with another great Kentucky product, Woodford Reserve."
Woodford Reserve is used in a curing process prior to smoking. This process is a unique formula specific to Shuckman's. The smoking process incorporates the wood staves from barrels used to age Woodford Reserve. This process is used with the following products:
Brown-Forman Wines USA produces and markets the wines of Fetzer Vineyards, Bel Arbor, Bonterra, Jekel,Sonoma-Cutrer, and Mariah wines from California: and Bolla and Fontana Candida wines from Italy. Brown-Forman Wines also markets Korbel Champagne, Korbel Brandy and Armstrong Ridge Champagne, and imports and markets Michel Picard wines from France; and McPherson, Owen's Estate, Tahbilk, and Geoff Merrill Reserve wines from Australia. Brown-Forman Wines USA is a division of the Brown-Forman Corporation, makers of quality spirits, wines, and consumer durable goods.
Contact: Rick Bubenhofer
Assistant Vice President
Director Public Relations
Brown-Forman Corporation
502-774-7316
